The main objective of this site is to educate the masses on the impact that ethnic stereotypes have had in advertising over the years. From Aunt Jemima to McDonald's, many companies implement society stereotypes as a way to attract their audience and consumers.
Marketing strategies normally determine the success of a business and in most cases, stereotypes are always geared towards a certain demographic.
Through diversity in media, products normally appeal to a certain targeted group. This site discusses the transformation of ethnic stereotypes in advertising throughout previous years and the role they play in today's society.
Contributions made by: Christian Robinson, Lauren Hudson, Destiny Tyler, Jermell Prigeon, Collin Clarke, Javon Lloyd and Ameer Brown.
Ethnic Stereotypes in Advertising
